[EVENT] adjust & Addict Mobile – Summary of the mobile ad fraud conference

Last September 8, adjust and Addict Mobile organized a conference talking about “the mobile ad fraud” and the growing problem of the fraud in user acquisition.

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The event took place at Paris Pionnières, a leafy spot in Paris – partnering up with adjust to discuss the different types of fraud that affect mobile marketers, and ways in which fraudulent campaigns can be detected and prevented.

  • adjust illustrated it speech with the Rovio study case: the Angry Birds editor.
  • Addict Mobile explained with practical exemples of customers: how to save up 30% of your bill

 

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It was a pleasure to meet everyone during this conference, and  of course we wanted to thank the speakers : Claire Calligaro, co-founder of Addict Mobile and Aline Reiniche, senior sales manager of adjust.  They  spoke about their experience of mobile ad fraud and, sharing their “best practices” and “mistakes to avoid”.

 

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Hope to see you at our upcoming events!

Team Addict!

 


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